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Demand Guardrails


“Guard rails always seem like an unwanted intrusion on personal freedom. Until we get used to them and wonder how we lived without them.” Seth Godin

We have followed Seth Godin for many years. He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is someone you may want to follow as well as he just might change the way you think about things.

When we read his blog on Friday, we couldn’t help but think about how fee-only financial advisors act as guardrails. Most people tend to make emotional decisions in response to marketers and the media trying to confuse us to gain viewers and readers and sell products. Guardrails keep drivers out of ditches like financial advisor’s help avoid financial mistakes. Read more of Seth’s blog.



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